As committed in our previous blog, we now focus on some other benefits of Social Media Marketing.
An effective social media marketing campaign can benefit your small business by providing you with proven, effective marketing strategies that can be implemented at a fraction of the cost of a more traditional advertising and marketing operation. No paper, no ink, no printing -it’s as easy as that. Creating a business Facebook page is simple and requires little if any technical effort. The service is free, and once established, you can buy Facebook fans to instantly populate your page or you can choose to grow organically through solid content and perseverance. Using Facebook for business is a simple, inexpensive marketing strategy that can have dramatic results.
Small business success is predicated on building core supporters. These are the people who will choose your products or services over another every time. They are loyal, committed and dedicated to your business above any other. A blog with some great information or a few posts on a Facebook page or Twitter on a regular basis is an easy way to establish a network of loyal supporters who bring your organization new business by referring friends.
Here’s how it works. Posting comments or helpful information regularly lets your business interact directly with potential customers, building relationships. Consumers like this interaction because it feels “personal”. The logic is that the more interaction between consumer and business, the more loyalty develops, and a well-defined, targeted customer base begins to grow.
Another terrific benefit to social media marketing is an increase in profitable business partnerships. Even for a small investment of time, small businesses in particular can create important cooperative relationships with other businesses that can be beneficial to both. The network of contacts created by your social media activity exposes your business to a variety of other related businesses that could complement your strategy.
The trick to ensuring a successful social media campaign is to know your target audience and communicate directly something of value to them. Keep the conversation two-way, personal and avoid automated responses. If it’s relevant to them, they will be more likely to engage. Remember, the strength of your campaign determines whether or not your target audience will seek out other social media channels where you have articles, press releases and important publications about your business.
Plan on investing some time. It’s easy, but it won’t happen overnight. At the very least, a successful SMM campaign will help you understand your customer better. At the very most, you can increase sales and conversions from your website and develop your brand. Take the time to invest in your customers and they will pay you back tenfold by spreading the word.
We also know it is difficult for companies to spend time on all this. This is where the role of specialist comes into play. We guarantee to take your website rankings to the first page in 3 months time—To know how we do it, talk to us now.